Decision Making, and Such
Dr. Robert S. Owen
The links on the right were initially posted on my SUNY Oswego
website in 1996 to share a few ideas with some research
1.0 enabled some interesting new ways to take measurements of
1.0 was very buggy with regard to timing measures -- it had
a nasty habit of punching leaky holes in users' computer memory,
but later releases became more tame.
Current generation graphical web browsers allow us to take
subject measurements with regard to time and space. This allows
us to measure such constructs as attention, depth of processing,
effort, and so on. These are important constructs in both
applied advertising and web usability research and in basic research
on human information processing.
The links in the sidebar each illustrate some concept of measurement
using in using the rollover method with a web browser.
measures of cursor positioning, as illustrated with the Mouse-O-Meter
at the top right corner of this page. The demos that are elsewhere
on this site and the links in the sidebar use a different method to
measure position, relying instead on rollover events to trigger
the collection of time and position data. Although the use
of cursor positioning might initially appear to be much simpler than
the rollover method, there are some issues that make it more difficult
Java, another programming environment bundled with Netscape, simply
ran differently on every machine and every browser version every time
I tried to use it, so I never trusted it for precision
measurement. Of course, the folks at Netscape and Sun probably
never envisioned that measurement techies like me would be trying to
use these for precision real time measurement!
These illustrations do not show how to save data to a local hard drive
or a web server. An explanation of how to do this is beyond the
to be able to save data to a local hard drive from a web browser,
so saving data is not a trivial task. It can be done, however;
you can get some hints by studying the Netscape-capable demonstrations
that are elsewhere on this site.