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Persuasive
Advertising
- A confound in attempting to track eye focus using the mouse is that it could, in some
cases, cause people to elaborate upon issues of an advertisement as they move through
it. This demo shows how to take advantage of this. When done, play
back your mouse movements movie-style.
Currently will save data to the server and from version 4 Netscape browsers - so
the movie playback machine can only be used with these browsers. Non-Netscape 4 users
can still see the demo save data to a side bar.
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